+0%
Order conversion rate for Gunner Kennels after adding 3D and AR to its Shopify product pages.
Source: Shopify case study ↗3D website design & development agency
Websites people explore, not scroll past.
We build 3D product viewers, explorable venues and scroll-driven stories for local businesses, ecommerce brands and enterprises. They're fast on mobile, search-friendly and built to convert.
Built with the stack behind the web's best experiences
Three.jsWebGLGSAPReactNext.jsVercelShopifyWooCommerceWordPressWebflowBlenderFigmaViteTypeScriptSanityStripeAlgoliaHTML5CSS
At a glance
What is a NextGen site?
A NextGen site is a website built around real-time 3D, motion and interaction, such as a product shoppers can spin and place in their room, a venue they can explore before visiting, or a story that unfolds as they scroll. It sits on fast, search-friendly HTML. thedigitalhacks designs and builds them on Next.js, Shopify and three.js, in three plans from $5,000.
- Plans
- NextGen Site from $5k · NextGen Ecom from $10k · NextGen Custom from $15k
- Best for
- Local businesses & SaaS · Furniture, fashion & cosmetics brands · Enterprises with 5,000+ products
- Timeline
- 4–6 weeks · 6–10 weeks · 10–16+ weeks
- Built with
- three.js / WebGL, GSAP, Next.js on Vercel, Shopify, WooCommerce
- Includes
- Design, 3D and motion, CMS, SEO and structured data, analytics, launch support
Why NextGen
Shoppers buy what they can turn over, zoom into and picture in their own space.
0%
More likely to place an order after a Rebecca Minkoff shopper interacted with a product in AR.
Source: Shopify ↗−0%
Fewer returns for Gunner Kennels once customers could see the product in 3D before buying.
Source: Shopify case study ↗Figures are as reported by the brands and Shopify. Your results will depend on your products, traffic and baseline.
Plans
Three ways to go NextGen.
Every plan includes strategy, original design, motion, SEO-safe rendering and launch support. The demos below are live, so try dragging them.
Live demo · drag to explore the venue
01
SaaS · Local business
NextGen Site
From $5k
Let people walk through your café, clinic, studio or showroom before they visit, or watch your SaaS product assemble itself in 3D as they scroll.
- Custom design with a 3D hero or explorable venue scene
- Scroll-driven storytelling and micro-interactions
- Clickable hotspots for booking, menus and services
- Up to 8 pages with a CMS you can edit yourself
- Local SEO, structured data and Google Business alignment
- Booking, forms and analytics wired in
Typical timeline · 4–6 weeks
Book a call
Loading 3D…
02
Furniture · Fashion · Cosmetics
NextGen Ecom
From $10k
Give every hero product a 3D viewer that shoppers can spin, zoom, restyle and place in their own room with AR, on Shopify or a headless storefront.
- Shopify (Online Store 2.0) or headless Next.js on Vercel
- 3D product viewers with colour and material swatches
- "View in your space" AR on iOS and Android
- 3D modelling and compression pipeline for up to 25 products
- Animated collections, quick-view and cart micro-interactions
- Product schema, Core Web Vitals and analytics on 3D engagement
Typical timeline · 6–10 weeks
Book a call
Live demo · 5,000 products, re-arranged in real time
03
Enterprise · 5k+ products · Complex builds
NextGen Custom
From $15k
For large catalogues, product configurators and builds no template can handle. A fully custom architecture, made to scale.
- Headless architecture: Next.js, Shopify Plus, commercetools or Medusa
- 3D product configurators with live pricing and rules
- Catalogues of 5,000+ products with PIM, ERP and search integrations
- Automated 3D asset pipeline across the whole catalogue
- Performance budgets, accessibility and security reviews
- Dedicated design and engineering team, with an SLA option
Typical timeline · 10–16+ weeks
Book a call
Site · $5k+Ecom · $10k+Custom · $15k+
3D hero / scenes●●●
Explorable venue / service tour●Add-on●
3D product viewers + AR—Up to 25Catalogue-wide
Configurator with live pricing—Add-on●
PlatformNext.js / WebflowShopify / headlessFully custom
IntegrationsBooking, CRMShopify apps, KlaviyoPIM, ERP, search
Examples
The kind of experience we build.
These are well-known examples from around the web that show what each plan makes possible. They are not thedigitalhacks client work.
Built to award-level standards
We design against the criteria the web's top juries use.
AwwwardsDesign · Usability · Creativity · Content
CSSDACSS Design AwardsUI · UX · Innovation
FWAThe FWACutting-edge interaction
CWVCore Web VitalsLCP · INP · CLS budgets
AAWCAG 2.2Accessible motion & 3D fallbacks
Award names are shown as design benchmarks, not as awards won.
Process
How we build your 3D website, in five steps.
You approve the 3D and motion direction before anything is built, see a live preview every week, and launch with performance, SEO and analytics already in place.
Start with a free call-
01 Day 1 · Free
Strategy call
In 30 minutes we go over your goals, your customers and your current site, then recommend the plan that fits. You leave with a fixed quote and timeline, with no obligation.
- Plan recommendation
- Fixed quote
- Timeline
-
02 Weeks 1–3
3D & motion direction
We design the experience before building it: moodboards, a 3D concept of your hero product or venue, and a clickable motion prototype. Nothing is built until you approve it.
- Moodboard
- 3D concept renders
- Clickable prototype
-
03 Weeks 3–8+
Build & 3D pipeline
We model and compress your 3D assets, then build on Next.js, Shopify or WooCommerce with a CMS you can edit. Every week you get a live preview link to review.
- Weekly preview link
- Web-ready 3D models
- CMS or Shopify setup
-
04 Launch week
Launch & QA
Before going live we test on real phones and browsers, tune Core Web Vitals, check accessibility, and set up SEO, structured data and analytics for every 3D interaction.
- Performance report
- Search Console & sitemap
- 3D analytics events
-
05 First 30 days
Grow & optimise
After launch we fix anything that comes up, check how Google and AI assistants like ChatGPT and Perplexity see the site, and give you a roadmap for what to improve next.
- 30-day support
- AI search visibility check
- Optimisation roadmap
FAQ
Questions about 3D websites, answered.
What is a NextGen site?
A NextGen site is a website that uses real-time 3D (WebGL), motion design and interactive UX, such as product viewers, explorable venues or scroll-driven stories, on top of fast, search-friendly HTML. thedigitalhacks designs and builds them on Next.js, Shopify and three.js.
How much does a 3D website cost?
thedigitalhacks offers three plans: NextGen Site from $5,000 for SaaS and local businesses, NextGen Ecom from $10,000 for ecommerce brands with 3D product viewers and AR, and NextGen Custom from $15,000 for enterprise builds with 5,000+ products or configurators. Exact pricing is confirmed after a discovery call.
How long does it take to build a 3D website?
A NextGen Site typically takes 4–6 weeks, NextGen Ecom 6–10 weeks, and NextGen Custom 10–16 weeks or more, depending on the number of 3D assets and integrations.
Will 3D slow my site down on mobile?
No, if it is built to a performance budget. Models are compressed to a few hundred KB, 3D scenes only load when they scroll into view, rendering pauses off-screen, and low-power devices and reduced-motion settings get a lighter fallback.
Is a 3D website bad for SEO?
No. All the content is real HTML that search engines and AI assistants can read. The 3D layer sits on top of it, and every page gets structured data.
Can you add 3D and AR to my Shopify store?
Yes. Shopify supports 3D models and AR natively. thedigitalhacks can add 3D viewers to your current theme (NextGen Ecom) or build a headless storefront on Next.js and Vercel (NextGen Custom).
Where do the 3D models come from?
Models can be created from your product photos and dimensions, converted from CAD files, or captured from scans. Pricing depends on the number of products and how complex they are.
What does 'From $5k' include?
Strategy, original design, a 3D or motion centrepiece, the build, a CMS you can edit, SEO and structured data, and launch support. Larger scopes, extra 3D assets and integrations are quoted after the discovery call.
Give your customers something to explore.
In a 30-minute strategy call we'll find the plan that fits, and you'll leave with a scope and a price.
Book your call